Big-Time Landing Pages Land Big-Time Clients
The most important elements of a landing page that converts prospects into customers include:
- A clear, compelling headline that instantly explains what your offer is and what it will do for the prospect
- A value proposition that details the benefits of your offer using credibility-boosting evidence wherever possible
- A few carefully selected images that reinforce your campaign message
- A short, simple, easily understandable form that makes it clear what the prospect will get in return for providing their contact information
- Make sure the page loads quickly — 40% of users will abandon a landing page if it takes more than a few seconds to load
My job is to develop a landing page that fits seamlessly into your campaign, and convinces prospects to move to the next stage of the buyer journey with your business.